The impact of Google ads on business is immense, as the platform has garnered CAD27 billion in advertising revenue alone. With proper optimization, these ads have become a trusted source of advertising. They can make or break an online business. Here are some benefits of using Google ads companies to drive your business. First and foremost, they increase your website traffic and in-store traffic. Second, they boost your SEO efforts. And third, they can build brand awareness.
Build brand awareness:
There are many ways to build brand awareness with Google ads. You can place ads for your product or service on the names of competitors, or you can target customers who are searching for similar items. Google ads on the search network are more expensive than those on the display network, but the clicks that they get tend to come from people who are more likely to engage with the content. While Google Ads metrics can help you measure your Brand Awareness, it is difficult to determine the success of an ad campaign unless you know your target audience.
Increase website traffic:
One of the best ways to increase website traffic with Google ads is by establishing a community around your site. You can set up a robust commenting system through third-party solutions or set up a dedicated forum for visitors to ask questions. If you have a large community, consider hiring a community manager to run the forum for you. A community manager will keep track of the community and ensure that your site stays relevant to its readers.
Increase in-store visits:
To track conversions for in-store visits, set up your Google My Business account. You can then link the account to Google Ads. To increase in-store visits, your ads must have a landing page that directs people to your location. This will enable you to track the performance of your ads, including how many people convert and how much they spend. Google Ads allows you to track store visits for free on the Search and Display networks.
A great way to start boosting your SEO for business:
Using Google Ads is a great way to start boosting your SEO for business. There are several benefits of using Google Ads. For one, they are instant. People can see them instantly in Google search results and on partner websites. Another is that they are cost-effective and provide a high return on investment. Then, you can monitor your ads and adjust them to meet the changing needs of your business.